I have always been obsessed with product & all the little details that make a successful range stand out from the crowd. With a background specialising in the essentials (lingerie, loungewear, nightwear, swimwear & activewear), I know the importance of comfort, quality & great design. There is no doubt the fashion industry, particularly the high street is facing difficult times but there is no better time to invest in these categories. Drapers studies show that despite fashion sales overall dropping as a result of Covid 19, these categories sales are remaining steady & now is the time to invest. Do you have dreams of launching your own essentials brand or are you looking to branch out your existing business to include these categories? How can I help you make it happen? Please find a small selection of the types of product I help bring to life and market. From initial trend and CAD design, through to in-store.